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Gossip Genie is a social media marketing firm. We generate positive conversation about our clients' businesses via social networks. Through the strategic implementation of a client's message we are able to gain an audience and maintain engagement.
Facebook will reach 1 billion users in 2012. That means one in every seven people on earth will be on this social network.
socialmediamagic.com
Out of fortune Global 100 Companies… 65% have a Twitter account. –
We Live on Social Media
46% of all people on earth, access a social network, daily. Mostly, it’s one of the big 4 Facebook, Twitter, LinkedIn and Youtube.
Socialmediamagic.com
Our Team 
The Genies
Our Team
Jacqui Liberman |Founder/CEO
Laurel Slutsky | Account Director
Jacqui Liberman has devoted her professional career to digital media. In 2008, Jacqui served as the manager of strategic relations at the digital media, marketing and analytics agency, Fuor Digital, as the Strategic Relations at Fuor, Jacqui used digital media to effectively to position a client's message to ensure the greatest return on investment. Prior to Fuor Digital, Jacqui worked at Fave Media as the Director of Sales & Marketing. Fave Media is a local search engine/video optimization agency that focuses on growing the Internet presence for small businesses. Jacqui currently serves as president of the business networking group within the Leads Club, and is the youngest person ever to have been elected. Jacqui received her B.A. in Communications and Womens Studies from the University of Wisconsin.
Laurel Slutsky's work ethic, business savvy and social media knowledge quickly earned her a full-time position as account manager. In 2007, Laurel’s sophomore year in college, her sorority appointed her with the position of Director of Social Awareness. Laurel was responsible for planning all events, coordinating with other chapters and maintaining many relationships. In 2008, Laurel beat out the competition for an internship with The Phoenix Yacht Club…a start-up clothing line with the objective of creating a retailer’s social community within the Phoenix valley. Laurel served as a social media manager, an inventory assistant, and a liaison between the company and other retailers. This opportunity taught her a lot about the importance of brand awareness, social media marketing and the impact of digital media. In 2009, Laurel interned at The Phoenix New Times, a weekly alternative newspaper. In this position, Laurel worked with a variety of clients to design and refine effective marketing campaigns. Her recommendations always included social media which eventually lead to Laurel’s implementation of the newspaper’s social media. In May of 2010, Laurel graduated from W.P. Carey School of Business at Arizona State University with a Bachelor of Science – Marketing, Minor in Media Analysis.
Cassidy VanSlyke | Account Manager
Elizabeth Ryder | Account Manager
Cassidy VanSlyke is an excited and motivated creative professional. Her outgoing persona and positive attitude among all types of individuals assists her in making connections on all levels. Cassidy was the Business Development Manager at Creative Quadrant, Inc. where she utilized her strong networking and communication abilities that resulted in client building and new business development. Her skill sets include design, business branding and identity, social networking, and sales development. She published her first book by the age of 17 based on the real issues teenage girls face and is currently working on her second. While in college Cassidy discovered her passion for the environment and new technologies while studying abroad in Switzerland, and she continues to intertwine nature and technological development into her daily life. Cassidy graduated with a Bachelor of Arts in Advertising from the department of Communication Arts and Sciences at Michigan State University.
Elizabeth Ryder specializes in social media campaign creation and management with a strong background in public relations and marketing. With over three years of experience sustaining social media campaigns for clients, Elizabeth leans on her creativity and extensive social media knowledge to engage conversations with the clients’ target market. She is an extremely efficient worker, well-organized and always strives to present the highest quality of work to ensure complete client satisfaction.Prior to joining Gossip Genie, Elizabeth was a public relations account executive with a boutique PR Agency. She has achieved extraordinary levels of national coverage for clients on blogs, news and magazine websites, online forums, event websites, local area websites, and more. She has established and maintained working relationships with multiple bloggers , social media strategists, and both short-lead and long-lead media. Elizabeth is very much a people person, bringing over 12 years of experience in the hospitality field to her position with Gossip Genie. She holds an undergraduate degree from DePaul University in Finance.
Services Flip through our services catalogue to learn about what we can offer you
slide 3 Facebook: Getting to know your customer
Development and implementation of a strategic business page
Connecting with current and prospective customers
Crafting appropriate messages to maintain engagement and appreciation of your audience
Preparing strategic marketing tactics, events and promotions on a monthly basis
slide 4 95 million tweets are exchanged on Twitter every day. Social Media Magic
slide 5 Twitter: A brand awareness necessity Creating and/or optimizing a profile on Twitter Generating a unique base of followers to further your business goals and objectives Utilizing the most effective tools to develop consistent and compelling message Following Twitter etiquette to become a part of the community Incorporating trending topics and hashtags to increase the visibility of your message LinkedIn: The expert in your industry Develop, maintain, manage and update a business group Use auto-responder welcome message for new members Send weekly messages to members (testimonials, company news, key features to highlight through this blast) slide 6 "95% of Facebook business wall posts get no response from the brand page owners. This is a serious problem that needs to be addressed in 2012."
allfacebook.com
slide 7 Blogging: Personalizing your presence
Setting up and maintaining a blog for your company
Regular posts with well researched and interesting content
Seeking out contributing writers to increase exposure
Company-wide training to effectively write & post an entry
Blogger outreach
Utilizing the blogosphere to spread your message
Researching the influential bloggers relevant to your industry
Reaching out to those bloggers with an incentive to promote your message
Encouraging a link exchange with these bloggers
slide 8 "We don't have a choice on whether we DO social media, the question is how well we DO it" - Erik Qualman (author of Socialnomics)
slide 9 Promotions: Fan appreciation & audience growth
Campaign formats include quizzes, contests, coupons, virtual gifts and more
Publicizing promotion through Facebook, Twitter, Microsite and website widget
Data collection and growth of email list via submissions
Measurement through comprehensive analytics
Virtual Publicist Services
Planning, creating and promoting an event through social media
Attending the event to document the response
Tweeting in real time at the event
Taking pictures and posting via social media sites
Blogging about the event to preserve the memories
slide 10 57% of all people that like brands on Facebook, say that they do it because the brand offers them free discounts or coupons. -Mashable.com
Page 11 Website development: The foundation
We utilize a wide array of pre-designed web templates to bring you a more affordable product in less than half the time compared to more traditional web designers.
Once we understand your basic design and functionality goals we will have your personalized website accessible online in no more than a week, guaranteed.
This website was designed using the same techniques we offer our clients. Our websites are very easy to manage and update once functional.
Page 12 "34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter."
AllTwitter
Page 13 Social Media Consulting: In-house training to provide your team with the tools for success
One on one development of your company's social media marketing process
Working with employees to develop baseline of what to do and what not to do in social media
Mapping out a marketing calendar to effectively organize your approach
Defining clear objectives
Dissecting and critiquing different ways to reach your audience and maintain engagement
Teaching you how to monitor your social media activity
Understanding how to apply the results to ensure success
Page 15 ...And More
Building and maintaining profiles on:
Pinterest
Foursquare
StumleUpon
YouTube
Livestream and more to increase web traffic to your site and expand your reach.
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